As the newly appointed Marketing Manager, Yanik Van Coppenolle will continue to grow market awareness and demand for Inceptra’s high value Product Lifecycle Management (PLM) solutions
Weston, Florida, February 28, 2019 – Inceptra, LLC, a global Product Lifecycle Management (PLM) and Manufacturing System solutions provider, and the largest Dassault Systèmes’ value-added reseller (VAR) in North America, is pleased to welcome Yanik Van Coppenolle as its new Marketing Manager. Yanik brings a passion for automation and engineering software with a track record of successfully building marketing operations that produce increased business impact in high tech environments.
Over the last 20 years, Yanik has held marketing management roles with ownership of the strategy and execution of integrated marketing plans that include brand awareness build, lead generation, and sales support. Some of Yanik’s previous positions include: 5 years as RAND Worldwide’s Marketing Director responsible for the VAR’s PLM (Product Lifecycle Management) solutions; 6 years at Cimatron Technologies in a management role accountable for developing, implementing and managing all aspects of business operations and marketing for the CAD/CAM/PDM software developer; and most recently, 8 years as Marketing Manager for Kawasaki Robotics where she was hired to grow the marketing function for the robot manufacturer’s Americas sales and services subsidiary, successfully spearheading new marketing initiatives that were adopted globally.
“With an impressive marketing background of proven growth performance as well as years of experience in our industry and related automation industries, Yanik is both a skilled professional and very familiar with our market and solutions,” said Jim Ryan, President and CEO, Inceptra. “We’re looking forward to leveraging her talents to continue raising awareness with engineering and manufacturing companies for Inceptra’s products and world-class consulting and support services, to create interest and drive demand.”
Headquartered in Weston, FL, with resources throughout North America, Inceptra is dedicated to Dassault Systèmes’ Product portfolio, plus complementary solutions and internally developed PLM acceleration solutions. Inceptra’s offerings include software, support, training and consulting services, including integration services, automation services, and key industry best practices in disciplines such as composites design. Inceptra’s customers include engineering and manufacturing enterprises of all sizes across a variety of industries including aerospace, automotive, industrial equipment, consumer goods, high tech, life sciences and civil engineering.
Dan Smith, P. Eng