The Key to On-Time Product Launches
In most product-driven companies today, the cycle of design, prototyping, analysis, fixing, and repeating is standard. Therefore, it’s no surprise that a Gartner survey of product managers found 45% of product launches experienced delays.1 OakStone Partners estimates these delays can cost companies 15-35% of a product’s value, or up to 50% for electronic products.2 Furthermore, there are 4 major contributors to new product launch delays. They are poor management of development processes, frequent design changes, lack of coordination amongst functional areas, and unanticipated resource shortages.3 However, Model-Based System Engineering can help reduce those delays.
The Four Major Contributors to New Product Launch Delays:
Poor Management of
Development Processes
Frequent Design Changes
Lack of Coordination Among
Different Functional Areas
Unanticipated Resource Shortages
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Part of the reason is the products themselves, and also having various attributes such as mechanical, electrical, or electronic. For this reason, designing so many fundamentally different systems to work together is a complex system engineering challenge. Designing mechanical, electrical systems, electronic systems, and software systems to achieve perfect interoperability is essential for success.
With the 3DEXPERIENCE® platform, Dassault Systèmes takes a fundamentally different approach to preventing the challenges that delay new product launches. The 3DEXPERIENCE platform—a single platform with apps for every engineering discipline, eliminates the silos. In this eBook, CLAAS Group and BOSCH Car Multimedia, both prominent industrial equipment manufacturer companies, share their experiences on the platform.
Model-Based Systems Engineering and the 3DEXPERIENCE Platform
In the realm of designing complex products, connecting software across disciplines is vital. While many companies claim to offer solutions, Dassault Systèmes stands out with its 3DEXPERIENCE platform. A platform that is engineered to bridge these gaps seamlessly. Unlike ad-hoc integrations, the 3DEXPERIENCE provides a unified digital thread from concept to manufacturing, eliminating silos and streamlining collaboration.
The 3DEXPERIENCE platform is unparalleled in virtually prototyping entire products, regardless of complexity or disciplinary breadth. It swiftly identifies and resolves issues across disciplines, fosters innovation through collaborative idea exploration, and optimizes systems comprehensively. Additionally, it enables testing of customer experiences before finalizing designs, integrates IoT data for ongoing development, and ensures high success rates for physical prototypes.
This results in a significant reduction in the 40% of project time typically spent troubleshooting physical prototypes, along with the uncertainty surrounding product launch timelines.
Moreover, by digitizing data storage, it empowers engineers to work efficiently across disciplines, focusing on value creation rather than wrestling with dependencies. As a result, the platform ensures optimal product design and performance.
1 From the survey “Gartner Survey Finds That 45% of Product Launches Are Delayed by at Least One Month,” Gartner, the survey of 205 product managers in the U.S., China, India, Canada, the U.K., France, Germany and Australia was conducted online between December 2018 and February 2019.
2 From the article “What Are Late Product Launches Really Costing You?,” Rebecca Henry from IHS Markit, in partnership with the Supply Chain Network.
3 From the study “The Effect of Product Innovation Delays on Operating Performance,” Vinod Singhal, departmental editor for Production and Operations Management at the Georgia Institute of Technology, and Kevin Hendricks, operations management professor at Wilfrid Laurier University.